Relationship for this generation is becoming soo complicated
and confusing and is up to how the young people understand and pursue it. But I
want us to look at and understand it from business perspective. Relationship
goes through different phases just like a
business. Each phase has its own challenges and you need to handle it
well in other to sustain it.
From my perspective, I see relationship and business as
interrelated because business itself is all about human relation. If you are
good in handling relationships, there is a higher possibility of you succeeding
in business. Likewise, if you handle business well and transfer those skills
into relationship, there is a higher probability of you succeeding in
relationships.
Therefore let’s look at the business phases and how they
relate to relationship.
PHASE ONE: Launch
Each business begins to be in operation usually by first of
all launching what you want to offer to the market. At this stage, sales is
very low but there is a hope for steady increase. Also the cost involve is very
high because of the start-up expenses. Similarly in relationship it begins with
a proposal or making an offer (i.e. what you intend for the relationship). At
this stage trust is low but there is a hope for steady increase. Expenditure
increases because you have to handle the responsibility of making your partner
happy and also surprising him or her in other to increase the trust level.
PHASE TWO: Growth
In the growth phase, the business start experiencing rapid
sale growth. As sales increases, profit begins to be actualized by the
business. Relationship as to this phase, starts to experience rapid growth in
trust while the joy in relationship starts to take place. Most at times a lot
of friends and neighbours look more jealous of you being in a happy and lovely
relationship. You might hear people commenting “love birds.”
PHASE THREE: Shake-
out
During this phase, sale continues to increase but is at
slower rate and these most at times happen because the business maybe at saturation
stage or there is an entry of new competitor in the market. Although sale
increases but profit decreases. In relationship, at the shake-out stage, trust
continues to increase but is at slower rate and these often happen because you
might be showing some kind of behaviours that trigger questions to trust. Also
another person may approach your partner and exhibit more actions that you are
capable of doing. Although trust increases but happiness or joy in the
relationship decreases.
PHASE FOUR: Maturity
At the maturity stage, sales begin to slowly decrease as
profit margins get thinner. The business capital financing increases because
there are more competitors in the market offering what you are doing. So in
other to compete with the market share, you have to spend more on the business
while your profit generation is lower than your expenditure. Same way in
relationship, trust begin to slowly decrease. Joy or happiness get
thinner, therefore in other to sustain
it you have to increase your spending by surprising your partner. You have to
rebrand yourself in other to position yourself in your partners mind and heart.
You have to understand that, there are more people who will wish to be with
your partner, so you have to tighten your seat belt. This is where most people
get themselves into adultery.
PHASE FIVE: Decline
In the final stage of the business life cycle, sales, profit
and cashflow all decline. During this stage, as a business, your only
alternative is to accept failure and look at how to adapt to the changing
business environment. Most companies lose their competitive advantage and exit
the market. In relationship, the trust, love, happiness in relationship
suddenly decline. At this phase what you have to do is to accept your failure and
channel a different way that will help you adapt yourself to the changing
atmosphere. You can either leave the relationship or ask for forgiveness.
I hope these few information have buttressed your
understanding of the business life cycle in relationship. Once you know this,
you are assured to be on the path to maximizing your market share, exploring
your distinctive difference and taking charge of the available opportunities
that are necessary to advancing your business and achieving your visions as an
enthusiastic entrepreneur.
Thank you.
Issac Agya Koomson
CEO, EKSEL consult
+233 (0) 241 332 246
Ghana.
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